· AI Sales
Is an AI Sales Coach Worth It? An Honest Look
I'm building an AI sales coach - and I'll still tell you when it's a waste of money. An honest look at AI roleplay tools and who they're for.
Read →AI Sales Training for B2B Teams
Rex · AI Sales Trainer for B2B
Your reps know
what to say.
They fall apart
when it counts.
Rex is an AI sales trainer that builds the muscle your team never had the reps to develop. Staying composed, confident, and in control when a prospect pushes back.
1-day free trial · $250/month after · Cancel anytime
REXB2B Sales Trainer · hey johnLv 0 · Prospect Learner · 25 XP
Chat
Objection
Script
Roleplay
Pitch
Recap
Rex
Rex here. What are we working on today?
hey Rex let's get started on a few objections — start with anything that I have in my gaps and let's start closing them
Rex
Good. We've got a clear pattern from your gap history — price and budget objections have beaten you up the most.
Let's go there first. Objection drill mode, starting now.
Let's go there first. Objection drill mode, starting now.
“Your pricing is too high. I can get this done cheaper somewhere else.”
✅
SPIN + Hormozi frameworks
Built-in scoring methodology
Training Modes
Rex. The AI sales trainer
built for B2B.
Five modes, wired to SPIN selling and the Hormozi value equation. Nothing moves forward until it sticks.
🎯
Objection Drills
Rex plays the skeptical buyer. Your rep handles the pushback. After each response: a score, direct coaching, and if they miss it twice Rex reruns the same objection in three different forms until it locks in. Nothing moves forward until it sticks.
Real-time objection scoring after every response
Adaptive difficulty — reruns variants until the rep owns it
Direct coaching, not generic "be more confident" feedback
REXB2B Sales Trainer · hey johnLv 0 · 25 XP
Chat
Objection
Script
Roleplay
Pitch
Recap
Rex
Objection drill — price anchoring. Go.
“Your pricing is too high. I can get this done cheaper somewhere else.”
“I hear you — what exactly are you comparing us against?”
Rex
Better. Drop “I hear you” — it signals you're on defense. Lead straight with the question: “What are you basing that on?” No softener needed.
The real problem
You can't fix
conditioning with content.
“When a prospect says ‘not interested’ on a cold call or ‘we're not ready’ heading into the close, your rep doesn't reach for the script. Their nervous system fires first.”
The hesitation, the over-explanation, the sudden softening of the ask. That's not a knowledge gap. That's a conditioning gap.
Repetition under simulated pressure is the only fix. The same way a fighter doesn't learn to throw a punch by watching film — they spar. Rex is the sparring partner your reps never had.
What you've tried
✗ Better scripts and decks
✗ Another certification program
✗ Training days they click through
✗ Role plays with the manager watching
What actually works
✓ Repetition under simulated pressure
✓ Immediate scoring and direct coaching
✓ Sessions they come back to voluntarily
✓ Private practice, no manager watching
How it works
Up and running in minutes.
No demo call. No procurement process. No annual contract.
1
Start your trial
Create an account in 60 seconds. No credit card for the 1-day trial. Your team can start drilling the same day.
2
Pick your training mode
Choose from Objection Drills, Cold Call Roleplay, Pitch Review, or Gap Tracking. Rex adapts to your team's real scenarios.
3
Watch the gaps close
Every session builds a skill profile. Managers get visibility into where reps are losing the room — before it costs a quarter.
Built for the people
who take the call seriously.
For managers
Stop being the bottleneck in your own team's development.
Your reps don't need another training day. They need someone to drill them before a call block, score the objection they just blew, and make them run it again until it's different. You don't have that time. Rex does.
Know which rep is skipping discovery before it costs you a quarter
New reps building muscle from day one, not month four
Expense it as L&D. $250/month — no procurement fight, no contract
For reps who want to be the best on the floor
A private room to fail fast, fix it, and make it permanent.
You've read the books. Watched the breakdowns. And then you got on the call and the objection landed differently than expected and the script didn't show up in time. Rex gives you the reps your live deals can't afford. No judgment. No manager watching.
Blow the opener, fumble the close — run it again, immediately
Build the muscle before it costs you a commission
Track your own gaps. Close them before your next call block
The gap doesn't close on its own.
Every week your reps go live without practice is another week the conditioning runs the call instead of the rep.
Start training today →No annual commitment. Cancel anytime.
From the training floor
The playbook.
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Everything Rex trains.
Pick the skill, the framework, or the scenario your team needs most.
AI Sales Coaching
Four modes scored against SPIN + Hormozi. Builds the conditioned response, not just the script.
Learn more →
Objection Handling Training
Adaptive drills that rerun the objection until the right response comes out without reaching for it.
Learn more →
Cold Call Training
Four-stage drill. Rex plays the cold prospect. Scores the open, flags apologetic language, runs again.
Learn more →
Sales Roleplay Software
Adaptive AI scenarios for every stage — cold call, objection, pitch. Scored in real time.
Learn more →
SPIN Selling Training
Scores every session against SPIN stages. Flags implication skips and premature closes.
Learn more →
AI Sales Training Software
The full platform overview — four modes, one system, $97/month flat, zero setup.
Learn more →
AI Sales Coach
Available 6 AM before the call block and 11 PM after a blown deal. Direct, unfiltered coaching.
Learn more →
For Sales Managers
Remove yourself as the bottleneck. Per-rep gap tracking, team dashboard, flat-rate pricing.
Learn more →
Rex vs Second Nature
Honest side-by-side. Pricing, contracts, setup time, and who each is actually built for.
Learn more →
Rex vs Hyperbound
Honest side-by-side. Two different products built for two different stages of team growth.
Learn more →
Common questions
Everything you need to know.
Second Nature and Hyperbound are built for enterprise L&D teams with procurement processes, demo calls, and annual contracts. Rex is built for managers who want their team drilling today — not after a 6-week sales cycle. $250/month, 1-day trial, cancel anytime.
Rex uses SPIN selling (Situation, Problem, Implication, Need-Payoff) and the Hormozi value equation as its scoring backbone. Every drill, pitch review, and coaching note is calibrated against these frameworks — not generic feedback.
Yes. Rex gives you a private place to fail, run it again, and build the conditioning you can't build on live deals. No manager watching. No judgement. The reps who get the most out of Rex are the ones who treat their career like a business.
Full access to all four training modes — Objection Drills, Cold Call Roleplay, Pitch Review, and Gap Tracking. No credit card required. After 24 hours it's $250/month with no annual contract. Cancel anytime from your account settings.
No. Rex is a web app. You create an account and start training in the same session. No integration required, no CRM connection, no setup. Works from any browser on any device.