Cold Call Training That Puts Your Reps on a Live Cold Call Before They Make One.

Cold call training that stops at “here are some openers to try” doesn't prepare reps for the first 30 seconds. Rex plays the cold prospect — impatient, skeptical, ready to hang up — and scores exactly what breaks down: the apologetic open, the frame collapse at first friction, the pitch that starts before the rep earned the right to it.

Start cold call drills free →

1-day free trial · $97/month after · Cancel anytime

Rex · as prospect

“Yeah?”

“27 seconds and then you decide. Teams like yours are leaving pipeline—”

Rex · as prospect

“Not interested.”

⚠ Push through — try: “Fair enough. What would make 27 sec worth it?”

Mode: Cold Call Roleplay

🎙 VoiceEnd session

Respond...

Send

The first 30 seconds

Most cold calls are lost before
the rep finishes their first sentence.

The open either earns permission to continue or it doesn't. And most reps are bleeding pipeline in the first 15 seconds — not because they don't know a good opener, but because they haven't been trained to hold the frame when the prospect immediately pushes back.

Rex runs the cold call before the cold call. Your rep handles a skeptical, impatient AI prospect — gets scored, gets coached, runs it again. By the time they pick up the phone, the first 30 seconds are already conditioned.

How Rex trains cold calls

Four stages. One call. Built to fail safely.

The cold open

Rex picks up with zero warmth. Your rep has 15 seconds to earn the next 15. Rex scores the opener: was there a pattern interrupt, did they lead with value or with apology, did they hold the frame when Rex pushed back.

"Not interested" — early friction

Rex hits "not interested" 10 seconds in. Your rep has to hold the call without folding. Rex coaches the rep who defaults to "I understand, no problem" — that rep is bleeding pipeline every week.

Frame hold under pressure

Rex escalates. Impatient. Skeptical. Borderline rude. The rep has to maintain the frame without getting defensive or collapsing into over-apologizing. Rex flags every softener, every permission-ask, every apology that telegraphs weakness.

The permission-to-continue close

If the rep holds the frame, they need to get a micro-commitment before pitching. Rex coaches the transition from opener to question without skipping the confirmation step that keeps the call alive.

What Rex catches

The language patterns that kill cold calls.

Rex flags every apologetic signal, permission-ask, and frame collapse — the ones your reps don't know they're using because no one has ever been harsh enough to call it out in practice.

✗"Sorry to bother you—"

✗"I just wanted to reach out—"

✗"Is this a bad time?"

✗"I know you're probably busy—"

✗Leading with company name before value

✗Pitching before confirming interest

✗Folding at first "not interested"

✗Over-explaining after the ask

Cold calls are the top of the funnel.
Rex trains the whole conversation.

Once your rep gets a live prospect on the line, they need to handle objections, run discovery, and close. Rex drills every stage.

Objection handling training →SPIN selling training →Sales roleplay software →

Your reps need to survive the first 30 seconds.
Rex makes sure they can.

One-day free trial. Full access to cold call roleplay from session one. $97/month after.